PWI began as a lead generation marketing firm and has since evolved into a strategic vehicle for high-impact, performance-based ventures where Gil holds a direct stake. Today, the focus is on omni-channel marketing—integrating platforms, channels, and data to execute precision-targeted campaigns that convert. From launching affiliate programs and scaling e-commerce brands to building optimized, data-driven sales funnels, every initiative is engineered for measurable ROI and long-term growth.